Insights
Notes from the desk.
Short essays on what actually moves sponsorship revenue for Indian properties. Written by our team, no ghostwriters.
4 Mar 2026 · 6 min read
Why Indian events routinely underprice their sponsorship
Most decks in the market are built on ticket revenue thinking, not media thinking. Here is how to reframe.
11 Feb 2026 · 5 min read
What brand managers actually read in your sponsorship deck
We reviewed forty decks Indian founders sent to consumer brands last year. Here is the pattern.
22 Jan 2026 · 4 min read
Should an Indian creator hire a sponsorship agent yet?
A frank take on when it makes sense, what a good deal looks like, and the questions to ask before signing.